Podcasts

“In this episode, Stan spoke about the Transcender System and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the Transcender System to be the most powerful winning system […]

Stan Bernard, author of Brands Don’t Win, reveals the proven, practical three-step Transcender System™ that leading companies use to transcend their rivals and own their markets.

“We have a doctor in the house! Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and best-selling author. We discuss his book Brands Don’t Win, which was named the #1 Business Book of 2021 by Firebird, the Transcender System, and the secret to why brands like Tesla, Peloton, and

Stan Bernard discusses his book “Brands Don’t Win” and how today’s most successful brands trescend the typical brand game to define new markets and overcome t heir competition. Stan is a Senior Fellow at The Wharton School and you’ve seen him in places like the Wall Street Journal and Businessweek.

“The Transcender System levels the playing field so that entrepreneurial companies can compete and win versus much larger competitors. Since these Transcender companies use a political playbook instead of the traditional product playbook, it no longer matters that bigger companies can spend more on advertising, promotions, and sales forces.”

“Stan Bernard is an internationally recognized, award-winning global competition consultant, keynote speaker, and published author. He is the president of Bernard Associates, and the creator of the Transcender System™. A former senior fellow at the Wharton School of Business, Dr. Bernard has been a consultant to leading businesses around the world for nearly four decades, working

“Everyone assumes that branding is the only way to compete. Virtually all companies compete this way. However, I encourage my clients and readers of my book Brands Don’t Win to use an alternative and better way to compete: The Transcender System.”

“Virtually every company’s playing brand checkers. When every company’s playing the same game, and specifically a simple game such as checkers, it’s very difficult to win. What I explain in Brands Don’t Win is that you can break out of the brand jail, get rid of the brand cuffs, and play your own game by

In this episode, you’ll learn: What has changed in marketing that means branding alone is no longer as effective as it once was? The paradigm shift of elected advocacy to selected advocacy The important role that influencer marketing plays in Stan’s Transcender System vs Traditionalist Systems of marketing Understanding how to apply ‘Campaign Agendas’ to

Stan Bernard shares with Deliberate Innovator Dan Seewald how Transcender companies make the rules for a game only they can win and force their rivals to play by those rules.