Everyday MBA

Stan Bernard discusses his book “Brands Don’t Win” and how today’s most successful brands trescend the typical brand game to define new markets and overcome t heir competition. Stan is a Senior Fellow at The Wharton School and you’ve seen him in places like the Wall Street Journal and Businessweek.

School for Startups Radio

“The Transcender System levels the playing field so that entrepreneurial companies can compete and win versus much larger competitors. Since these Transcender companies use a political playbook instead of the traditional product playbook, it no longer matters that bigger companies can spend more on advertising, promotions, and sales forces.”

BCF ORG Podcast

“Stan Bernard is an internationally recognized, award-winning global competition consultant, keynote speaker, and published author. He is the president of Bernard Associates, and the creator of the Transcender System™. A former senior fellow at the Wharton School of Business, Dr. Bernard has been a consultant to leading businesses around the world for nearly four decades, working …

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