Author Hour Podcast

“Virtually every company’s playing brand checkers. When every company’s playing the same game, and specifically a simple game such as checkers, it’s very difficult to win. What I explain in Brands Don’t Win is that you can break out of the brand jail, get rid of the brand cuffs, and play your own game by using the Transcender System to create a game only your company can win and force your competitors to respond to you.”

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