In this episode, you’ll learn:
- What has changed in marketing that means branding alone is no longer as effective as it once was?
- The paradigm shift of elected advocacy to selected advocacy
- The important role that influencer marketing plays in Stan’s Transcender System vs Traditionalist Systems of marketing
- Understanding how to apply ‘Campaign Agendas’ to your business, inspired by political campaigning
- Peloton’s success in creating a cult-like following of ‘Advengelicals’
- How Starbucks became and continue to be a Transcender business without necessarily having the best coffee