Stan Bernard discusses his book “Brands Don’t Win” and how today’s most successful brands trescend the typical brand game to define new markets and overcome t heir competition. Stan is a Senior Fellow at The Wharton School and you’ve seen him in places like the Wall Street Journal and Businessweek.
![](https://brandsdontwin.com/wp-content/uploads/2022/01/BDW_EverydayMBA_2.jpg)