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    • The Transcender System™ Overview
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11 AWARDS:
“Best Business Book” – Winner of the Independent Press Award
“Best Business Book” – Winner of the New England Book Festival Award
“Best Business Book” – Winner of the Firebird Book Award
“Best Business Strategy Book” – Winner of the Pinnacle Book Award
“Best Sales/PR/Marketing Book” – Winner of the Independent Press Award
“Best Communications/Public Relations Business Book” – Winner of the International Book Award
“Business/Sales/Finance Book” – Winner of the Independent Author Network Book Award
“Best Business Finance Book” – Winner of the Chanticleer International Book Award
“5-Star Book Award” – Winner of the Readers’ Favorite Gold Award
“Gold Book Award” – Winner of the Nonfiction Book Association

How do leading companies win by changing the game?

They transcend the competition.

Established businesses like Amazon, Starbucks, and Tesla as well as emerging players like Halo Top and Seedlip have a secret system for winning. These and other “Transcender” companies do NOT play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules. 

Brands Don’t Win reveals the proven, practical three-step Transcender System that leading companies use to transcend their rivals and own their markets. Learn step-by-step how to use and apply the Transcender System, considered by top executives to be the world’s most powerful winning system for companies and their products.

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What readers are saying

“As an experienced, global business executive, I have participated in several of Dr. Bernard’s Transcender Workshop and Seminars. Brands Don’t Win is a must-read for business professionals who want to win in today’s intensely competitive world.”

— Verena Voelter, Global Business Executive and Author of the book It Takes Five to Tango

“Brands Don’t Win is a user’s manual to building your winning go-to-market strategy. It provides real-world examples that demonstrate a totally new way of competing.”

— Tom Reynolds, Senior Director of Strategy, Johnson & Johnson

“In his book, Dr. Bernard shines a light on how to win by applying the strategic thinking that has made him a world-renowned consultant. The insightful examples show how these methods can be used to create the result we all seek: winning in business.”

— Richard Brooks, Managing Principal at RNB Wealth Management and Author of the bestselling book Counter-Investing

“If you are only going to read one business book this year, this is it.”

— David A. Vise, Pulitzer Prize-winning Washington Post reporter and author of the bestseller The Google Story

Book Reviews

Forbes

“Maybe you’ve been playing by the rules. Stan Bernard would suggest you stop. As he explains in Brands Don’t Win, it’s the companies that switch up the game that stand out. Think Starbucks and Peloton, for instance. They resist falling into the same-old, same-old pattern of thinking. Resultantly, they disrupt entire industries. Throughout Brands Don’t Win, Bernard will take you through what he calls his Transcender System™ so you can finally ditch tradition in favor of reinvention. If you’re not satisfied by going with the flow, this book will ignite your desire to do more, become unique, and make a successful splash.”

Inc.

“’Agenda-setting” is what Stan Bernard identifies as the [key to the] Transcender System — a new approach to business that ditches traditional branding for something that will help companies triumph. Likening the approach to a political campaign, Brands Don’t Win will show you how to change the game — and trounce all comers.”

Entrepreneur

“It seems to be the time of the disruptors — or those who practice a Transcender System™, a term coined by Stan Bernard. He begins Brands Don’t Win by talking about all the top names in the business world that turned against traditional branding strategies. Instead, they refocused their efforts in novel ways and wound up moving into leadership positions. As a company leader, you can use the Transcender System™ no matter your market or industry. Find out how to write a playbook that works for your company — and leaves others behind before they know you are miles ahead. If what you’ve been doing hasn’t produced serious traction, you may be stuck in an old-school rut. Set your organization free by revamping your focus.”

Literary Titan Book Review

“Brands Don’t Win: How Transcenders Change the Game by Stan Bernard is an enlightening resource that is vital for any entrepreneur. Stan Bernard helps readers understand what it means to transcend their market and be successful on their own terms…. This book is a gem and a great reference material for anyone that has interest in marketing and branding.”
TRY A FREE Transcender SYSTEM™ ASSESSMENT

Find out what are your company’s Transcender strengths, weaknesses, and opportunities by taking the Brands Don’t Win Transcender
10-Question Quiz today!

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About Stan Bernard, MD, MBA

Stan Bernard, MD, MBA is an internationally-recognized, award-winning global competition consultant, keynote speaker, and published author. He is the President of Bernard Associates, LLC and the creator of The Transcender System™. A former Senior Fellow at The Wharton School of Business, Dr. Bernard has been a consultant to leading businesses around the world for nearly four decades, working with more than 150 companies across six continents.

Over 15,000 professionals have participated in his firm’s competitive simulations (“business war games”), Transcender System training workshops, Transcender System seminars, and speaking engagements.

Interested in booking Stan for speaking engagements? Reach out here.

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