“It seems to be the time of the disruptors — or those who practice a Transcender System™, a term coined by Stan Bernard. He begins Brands Don’t Win by talking about all the top names in the business world that turned against traditional branding strategies. Instead, they refocused their efforts in novel ways and wound up moving into leadership positions. As a company leader, you can use the Transcender System™ no matter your market or industry. Find out how to write a playbook that works for your company — and leaves others behind before they know you are miles ahead. If what you’ve been doing hasn’t produced serious traction, you may be stuck in an old-school rut. Set your organization free by revamping your focus.”