I AM CEO
“Now we basically play a game we want to play, and it gives my clients confidence because they have a system for winning. Ultimately, not only do you win, but in many cases, your company can dominate.”
“Want Faster Growth And Higher Valuations For Your Product?”
Bernard, S. “Want Faster Growth And Higher Valuations For Your Product?” HR.com, November 11, 2021.
“Want Faster Growth And Higher Valuations For Your Product?” Read More »
“Ideas in the Wild: Stan Bernard is Sharing the Secret System Used By Some of the World’s Most Successful Companies”
Ideas in the Wild: Stan Bernard is Sharing the Secret System Used By Some of the World’s Most Successful Companies
“Win in Business with Political—Not Marketing—Campaigns”
Bernard, S. “Win in Business with Political—Not Marketing—Campaigns,” Book Bites, October 14, 2021.
“Win in Business with Political—Not Marketing—Campaigns” Read More »
“How Starbucks Changed the Brand Game to Dominate the Market”
Bernard, S. “How Starbucks Changed the Brand Game to Dominate the Market,” CEO World, November 2, 2021.
“How Starbucks Changed the Brand Game to Dominate the Market” Read More »
Wharton Magazine
“Drawing on his experiences as president of consulting firm Bernard Associates and his time as a senior fellow at Wharton, Stan Bernard offers his business know-how in Brands Don’t Win. Bernard is the creator of the three-step Transcender System, a model based on the idea that leading companies rise above the competition by defying traditional
Entrepreneur
“It seems to be the time of the disruptors — or those who practice a Transcender System™, a term coined by Stan Bernard. He begins Brands Don’t Win by talking about all the top names in the business world that turned against traditional branding strategies. Instead, they refocused their efforts in novel ways and wound
Inc.
“In the early days of Starbucks, the company leaned heavily on branding to sell its product and opened an average of one new shop annually. Fast-forward 16 years and Starbucks was opening 1,350 shops per year. That’s because they ditched their reliance on traditional branding and embraced the agenda of becoming customers’ ‘Third Place.’” This
Forbes
“Maybe you’ve been playing by the rules. Stan Bernard would suggest you stop. As he explains in Brands Don’t Win, it’s the companies that switch up the game that stand out. Think Starbucks and Peloton, for instance. They resist falling into the same-old, same-old pattern of thinking. Resultantly, they disrupt entire industries. Throughout Brands Don’t
