“Maybe you’ve been playing by the rules. Stan Bernard would suggest you stop. As he explains in Brands Don’t Win, it’s the companies that switch up the game that stand out. Think Starbucks and Peloton, for instance. They resist falling into the same-old, same-old pattern of thinking. Resultantly, they disrupt entire industries. Throughout Brands Don’t Win, Bernard will take you through what he calls his Transcender System™ so you can finally ditch tradition in favor of reinvention. If you’re not satisfied by going with the flow, this book will ignite your desire to do more, become unique, and make a successful splash.”

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