Wharton Magazine

“Drawing on his experiences as president of consulting firm Bernard Associates and his time as a senior fellow at Wharton, Stan Bernard offers his business know-how in Brands Don’t Win. Bernard is the creator of the three-step Transcender System, a model based on the idea that leading companies rise above the competition by defying traditional branding and marketing rules to forge their own paths. The strategies outlined in Brands Don’t Win have been taught to more than 15,000 professionals who have participated in the author’s Transcender System training workshops, seminars, competitive simulations, and speaking engagements.”

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