Shapiro Consulting

“Stan Bernard is an internationally recognized, award-winning global competition consultant, keynote speaker, and published author. He is the president of Bernard Associates, and the creator of the Transcender System™. A former senior fellow at the Wharton School of Business, Dr. Bernard has been a consultant to leading businesses around the world for nearly four decades, working […]

“Everyone assumes that branding is the only way to compete. Virtually all companies compete this way. However, I encourage my clients and readers of my book Brands Don’t Win to use an alternative and better way to compete: The Transcender System.”

“Virtually every company’s playing brand checkers. When every company’s playing the same game, and specifically a simple game such as checkers, it’s very difficult to win. What I explain in Brands Don’t Win is that you can break out of the brand jail, get rid of the brand cuffs, and play your own game by

In this episode, you’ll learn: What has changed in marketing that means branding alone is no longer as effective as it once was? The paradigm shift of elected advocacy to selected advocacy The important role that influencer marketing plays in Stan’s Transcender System vs Traditionalist Systems of marketing Understanding how to apply ‘Campaign Agendas’ to

Stan Bernard shares with Deliberate Innovator Dan Seewald how Transcender companies make the rules for a game only they can win and force their rivals to play by those rules.

Listen to host Eric Dye and guest Dr. Stan Bernard discuss the following: The title of your book Brands Don’t Win is definitely contrarian and seems to go against what we all believe about branding. Why don’t brands win? The book explains the Transcender System – a unique, three-step system that you’ve developed. Can you

“Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla, and Amazon play in an entirely different sphere? Stan Bernard, author of Brands Don’t Win believes the branding game is a lost cause. In this episode, he tells you how leaders transcend branding by creating a game no

“The premise of the book is that certain successful companies use quite a different approach than regular companies. You analyze bigger brands like Apple, Starbucks, or Peloton, and explain to us why is that they were able to change the game and that they don’t play the same game of brand differentiation like most companies

Memorable Moment “ “Everybody seems to be Brand-washed.” — Stan Bernard, MD, MBA 3 Top Takeaways: The Transcender System – Brands Don’t Win I took an interest in helping people win. “Do you want to win?” Create, Communicate and Champion the Agenda. We’re not playing their game; we are creating our own game. Transcenders create

“Most companies believe that branding is the heart and soul of marketing, typically taking the same approach, no matter the situation. Stan Bernard is here to get you out of this “Brandwashed” mindset and to help you set up your own winning strategy. Learn how to take the first steps to establishing your own playbook