“Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla, and Amazon play in an entirely different sphere? Stan Bernard, author of Brands Don’t Win believes the branding game is a lost cause. In this episode, he tells you how leaders transcend branding by creating a game no one else can win — and how to do it for your product. Stan’s new book walks you through the Transcender System’s proven and practical three steps, with case studies including Amazon, Starbucks, Nike, and Tesla as well as emerging leaders like Halo Top and Peloton. Join Graphos Product President Laurier Mandin for this mind-blowing discussion with Stan Bernard.”
