Reviews

“A thoughtful and enthusiastic high-concept assessment of how top companies succeed.”

From the mind of this globally renowned and award-winning consultant comes a concise but comprehensive guide to how major successful companies corner their market by changing the rules of the typical brand game…. Those aspiring to work in this field, and indeed those who already do, will surely find Brands Don’t Win to be an

“Brands Don’t Win: How Transcenders Change the Game by Stan Bernard is an enlightening resource that is vital for any entrepreneur. The author talks about branding, marketing, finances, and selling products from an informed point of view. Stan Bernard helps readers understand what it means to be transcend their market and be successful on their

“If you’ve been putting a lot of time and thought into creating your brand, there’s a better way to promote your goods or services…. The secret, Bernard says, is to create a marketing plan using the same tactics a successful political campaign employs to promote a candidate. To demonstrate, he uses the winning political campaigns

“Bernard walks readers through the steps to make their business successful. Beginning with a company’s creation, moving to communications and marketing, and reaching champion status, the Transcender System is all inclusive of the techniques, criteria, and actions needed to win the game. Successfully gripping readers’ attention, Brands Don’t Win uses sixteen case studies of notable