Readers’ Favorite Book Review

From the mind of this globally renowned and award-winning consultant comes a concise but comprehensive guide to how major successful companies corner their market by changing the rules of the typical brand game…. Those aspiring to work in this field, and indeed those who already do, will surely find Brands Don’t Win to be an invaluable guide to creative thinking, innovation, and transcending to find success. A highly recommended and engaging read for one and all.

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