“Bernard walks readers through the steps to make their business successful. Beginning with a company’s creation, moving to communications and marketing, and reaching champion status, the Transcender System is all inclusive of the techniques, criteria, and actions needed to win the game. Successfully gripping readers’ attention, Brands Don’t Win uses sixteen case studies of notable organizations to exemplify this system in an easy-to-follow fashion. From Apple to Nike, Starbucks, GEICO, and Halo Top Ice Cream, there are identifiable names to learn from as he applies transcendent thinking…. Brands Don’t Win is written in a way that shows what others have done successfully and provides readers the understanding and confidence to attempt it in their own business.”
