Listen to host Eric Dye and guest Dr. Stan Bernard discuss the following: The title of your book Brands Don’t Win is definitely contrarian and seems to go against what we all believe about branding. Why don’t brands win? The book explains the Transcender System – a unique, three-step system that you’ve developed. Can you […]
Enterprise Podcast Network Read More »
“Ever noticed that while most brands battle constantly with competitors for small gains, leaders like Apple, Tesla, and Amazon play in an entirely different sphere? Stan Bernard, author of Brands Don’t Win believes the branding game is a lost cause. In this episode, he tells you how leaders transcend branding by creating a game no
Product Knowledge Podcast Read More »
“The premise of the book is that certain successful companies use quite a different approach than regular companies. You analyze bigger brands like Apple, Starbucks, or Peloton, and explain to us why is that they were able to change the game and that they don’t play the same game of brand differentiation like most companies
On Branding Podcast Read More »
Memorable Moment “ “Everybody seems to be Brand-washed.” — Stan Bernard, MD, MBA 3 Top Takeaways: The Transcender System – Brands Don’t Win I took an interest in helping people win. “Do you want to win?” Create, Communicate and Champion the Agenda. We’re not playing their game; we are creating our own game. Transcenders create
Modern Leadership with Jake Carlson Read More »
“Most companies believe that branding is the heart and soul of marketing, typically taking the same approach, no matter the situation. Stan Bernard is here to get you out of this “Brandwashed” mindset and to help you set up your own winning strategy. Learn how to take the first steps to establishing your own playbook
“Now we basically play a game we want to play, and it gives my clients confidence because they have a system for winning. Ultimately, not only do you win, but in many cases, your company can dominate.”
