Shapiro Consulting

“In this episode, Stan spoke about the Transcender System and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the Transcender System to be the most powerful winning system

Stan Bernard, author of Brands Don’t Win, reveals the proven, practical three-step Transcender System™ that leading companies use to transcend their rivals and own their markets.

“We have a doctor in the house! Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and best-selling author. We discuss his book Brands Don’t Win, which was named the #1 Business Book of 2021 by Firebird, the Transcender System, and the secret to why brands like Tesla, Peloton, and

Stan Bernard discusses his book “Brands Don’t Win” and how today’s most successful brands trescend the typical brand game to define new markets and overcome t heir competition. Stan is a Senior Fellow at The Wharton School and you’ve seen him in places like the Wall Street Journal and Businessweek.

“The Transcender System levels the playing field so that entrepreneurial companies can compete and win versus much larger competitors. Since these Transcender companies use a political playbook instead of the traditional product playbook, it no longer matters that bigger companies can spend more on advertising, promotions, and sales forces.”