“If you’ve been putting a lot of time and thought into creating your brand, there’s a better way to promote your goods or services…. The secret, Bernard says, is to create a marketing plan using the same tactics a successful political campaign employs to promote a candidate. To demonstrate, he uses the winning political campaigns of Barack Obama and Donald Trump to exemplify the overarching framework of his method. Then he analyzes why each succeeded. Finally, to establish how to use these methods in marketing, he explores companies as diverse as Apple to Halo Top to clarify the elements of his system and guide you to employ them yourself…. Bernard offers an invaluable worksheet that serves as a personal guide to help business owners develop a brand that transcends far above competitors. Brilliant!”
